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If you’re a plumbing business owner, you already know reviews matter. But what most plumbers don’t realize is how deeply  online reviews influence everything—from your Google rankings to whether a homeowner calls you or scrolls right past. Online reviews aren’t just social proof anymore. They’re a lead-generation engine , and when managed correctly, they can dramatically lower your cost per lead and increase booked jobs. Let’s break down exactly why reviews matter so much—and

If you’re a plumbing business owner investing in marketing, one question matters more than almost anything else: “What is my real cost per lead?” Not what Google says. Not what a sales rep promises. But what you’re actually  paying for a phone call that can turn into a booked job. Many plumbers think their cost per lead is reasonable—until they dig into the numbers and realize they’re paying far more than they should. Let’s break down what a true  plumbing lead costs, why man

If you’re a plumber looking for more phone calls, better leads, and higher trust right out of the gate, Local Service Ads (LSAs) should already be part of your marketing mix. Yet many plumbing companies either ignore LSAs entirely—or worse, set them up incorrectly and assume they “don’t work.” The truth? When LSAs are done right, they can become one of the most profitable lead sources for plumbers. Here’s why LSAs matter, how they work, and why partnering with Attention Plumb

When a homeowner’s pipe bursts or water heater fails, they’re not browsing casually—they need help now . If your plumbing website loads slowly, you’re not just annoying visitors… you’re actively losing leads to faster competitors. Website speed is one of the most overlooked factors in plumbing marketing, yet it has a direct impact on calls, form fills, Google rankings, and even ad performance. Let’s break down why site speed matters so much for plumbers —and exactly how to fi

If you’re a plumber investing in a website or SEO but still not seeing consistent calls, there’s a good chance the problem isn’t your service — it’s your keywords. Most plumbing companies target the same obvious phrases and wonder why they’re stuck competing with national franchises or big-budget competitors. The truth? The plumbers who dominate search results are using smarter, more strategic keywords that most businesses overlook. Here are five keyword strategies plumbers s

And why smart plumbers trust Attention Plumbers  to handle it right. If you’re a plumbing company trying to win more calls, more quotes, and more booked jobs, here’s the truth: SEO is no longer optional . Your competitors are investing heavily, customers are searching constantly, and Google is getting pickier every year. The good news? Dominating your local market is absolutely possible— if  you master the right SEO fundamentals. To save you the guesswork, here’s the 12-step

Getting traffic to your plumbing website is great—but traffic alone doesn’t pay the bills. You only win when someone picks up the phone, books an appointment, and becomes a paying customer. Yet most plumbing companies unintentionally lose dozens of potential jobs every single week because their website, ads, and call flow aren’t built for conversion. Homeowners click… look around… then leave. The goal isn’t more clickers. The goal is more callers. And in 2025, the plumbing bu

Plumbing is one of the most competitive industries in online advertising. With emergency calls on the line and homeowners searching fast, Google Ads can either be the best driver of new plumbing leads —or the fastest way to burn through your budget. In 2025, plumbers are relying more than ever on Google Search Ads  and LSA (Google Guaranteed) Ads  to stay visible. But success isn’t just about turning ads on. It’s about understanding what actually  works, what drains your budg

For plumbing companies, the Google Map Pack—those three listings that appear at the top of local search results—has become the most valuable piece of real estate online. When homeowners search “plumber near me,” “water heater repair,” or “emergency plumber,” the Map Pack determines who gets the first clicks  and the most calls . And here’s the truth: you don’t need paid ads to win those spots. You need strategy, consistency, and the right kind of Local SEO support—something A

For plumbing companies, 2026 is shaping up to be the most competitive year yet. Homeowners are searching online faster than ever, AI is pulling answers from every corner of the internet, and Google’s local algorithm continues to evolve. If your plumbing business isn’t showing up at the exact moment someone searches for “plumber near me,” you’re losing jobs to the companies who are . That’s why Local SEO has become the #1 growth tool for plumbing companies in 2026 —and why the

When you run a plumbing company, your reputation is everything. Homeowners want someone they can trust right now , and Google wants to show them the most credible, established businesses first. That’s where citation building becomes a game-changer. If you’ve ever wondered why some plumbers show up higher in local search results—or why competitors with smaller budgets seem to rank everywhere—there’s a good chance citations are part of the reason. Below, we break down what cita