The Plumbing SEO Checklist: 12 Must-Do Steps to Outrank Competitors in 2025

Attention Plumbers
Dec 9, 2025
3 min read

And why smart plumbers trust Attention Plumbers to handle it right.

If you’re a plumbing company trying to win more calls, more quotes, and more booked jobs, here’s the truth: SEO is no longer optional. Your competitors are investing heavily, customers are searching constantly, and Google is getting pickier every year.

The good news?

Dominating your local market is absolutely possible—if you master the right SEO fundamentals.

To save you the guesswork, here’s the 12-step Plumbing SEO Checklist every profitable plumbing company follows. And if you want this done right and done for you, Attention Plumbers is the team who specializes in exactly this.

1. Optimize Your Google Business Profile (GBP)

Your GBP is your number 1 ranking asset for local searches like “plumber near me. ”You need accurate info, correct categories, updated service areas, weekly posts, and ongoing optimization.

This alone can double your lead volume when done correctly.

2. Build Out Service Pages That Actually Rank

A homepage won’t carry the weight. You need individual SEO-optimized pages for services such as:

Water heater repair
Drain cleaning
Leak detection
Emergency plumbing

Each page builds authority and helps Google match you with more searches.

3. Add Location Pages for Every City You Serve

Serving multiple cities? Google needs proof.Strong location pages help you dominate surrounding towns—not just your main address.

4. Use Real Photos & Videos

Stock images don’t rank. Google LOVES real images of your team, trucks, tools, and job sites.

Attention Plumbers even optimizes your photos for local SEO.

5. Fix Your Website’s Technical SEO

Technical issues can bury a great plumbing website. We look for:

Slow load speed
Broken links
Duplicate content
Poor mobile experience

If your site loads slowly, customers bounce—and Google punishes it.

6. Build Authoritative Local Citations

Consistency across directories like Yelp, BBB, Superpages, and HomeAdvisor boosts trust. Inconsistent NAP (name, address, phone) data hurts rankings more than you think.

Attention Plumbers handles full citation building & cleanup.

7. Earn High-Quality Backlinks

Backlinks are “votes” that tell Google you’re legit. Local sponsorships, chambers, industry blogs, and local news mentions work best.

We secure these for plumbing businesses every month.

8. Target the Right Keywords (Not Just the Popular Ones)

Everyone goes after “plumber near me, ”but money keywords like these drive more calls:

“water heater leaking”
“sewer line repair cost”
“slab leak signs”

Attention Plumbers researches and targets the terms that actually convert.

9. Add FAQ Schema for More Visibility

Schema markup helps you show up in Google’s rich results. FAQs like “How much does a plumber cost?” or “Do plumbers offer financing?” give you a competitive edge.

10. Get Reviews—And Respond to Every One

Plumbers with more reviews win. Period. But Google also wants engagement, not just volume.

We help automate review generation AND respond on your behalf.

11. Use Tracking Numbers & Call Analytics

If you can't track what’s working, you can’t scale. Attention Plumbers uses call tracking, recordings, heatmaps, and conversion analytics to measure what brings in REAL leads—not just clicks.

12. Keep Your Content Fresh

Google rewards active businesses. That means:

Monthly blog posts
GBP updates
New photos
Seasonal offers
Service area updates

Staying active signals that your business is modern, reliable, and engaged.

Want This Entire Checklist Done FOR You? Call Attention Plumbers.

Most plumbing companies don’t have the time, tools, or expertise to manage SEO the right way. That’s where we come in.

Why plumbers choose Attention Plumbers:

We ONLY work with plumbing companies
We understand the exact algorithm signals that matter
We manage SEO, content, citations, Google Ads, LSA, reviews, and tracking
We deliver real results—more calls, more booked jobs, more revenue

If you’re serious about outranking your competitors in 2025, it starts with having the right partner.

**Ready to dominate your market?

📞 Contact Attention Plumbers today.**

We’ll handle all 12 steps (and more) so you can focus on running the business—not running Google.